If you've built a successful medical or dental practice, developed innovative patient acquisition systems, or helped practices grow through marketing strategies that actually work, we want to hear from you. Our readers aren't looking for theory—they need actionable insights from practitioners who've been in the trenches.
This page outlines our guest post healthcare marketing guidelines, submission requirements, and the topics that resonate most with our audience of plastic surgeons, cosmetic surgeons, vein specialists, cosmetic dentists, and ophthalmologists.
Who We're Looking For
We accept healthcare marketing blog contributors who bring real-world experience to the table. Our ideal guest authors fall into these categories:
- Practice owners who've successfully scaled from $500K to $2M+ in annual revenue
- Marketing directors at multi-location medical or dental practices
- Healthcare consultants with documented client results (not theoretical frameworks)
- Technology providers who've helped practices improve patient conversion rates by 20% or more
- Former agency professionals who now work in-house at successful practices
We're not interested in generic marketing advice that could apply to any industry. Our readers can spot filler content from a mile away, and they'll skip right past it.
Key Takeaway: If you haven't personally implemented your strategy in a healthcare setting or helped at least three practices achieve measurable results, your submission probably isn't a good fit.
Topics We Accept for Medical Marketing Guest Posts
Our readers face specific challenges that differ dramatically from other industries. Here are the content areas where we're actively seeking contributors:
Patient Acquisition and Conversion
Articles covering proven methods to attract and convert high-value patients. We want specific tactics, not surface-level advice about "creating great content."
- Case studies showing how you increased consultation bookings by X%
- Advertising strategies with actual cost-per-lead and cost-per-acquisition data
- Landing page optimization tactics that improved conversion rates
- Call tracking and follow-up systems that reduced patient drop-off
- Video marketing approaches that generated measurable ROI (similar to our guide on healthcare video marketing examples that actually convert patients)
Practice Positioning and Branding
Most medical and dental practices struggle to differentiate themselves in crowded markets. If you've helped a practice establish premium positioning, we want those details.
- How you identified and dominated a specific niche (GAE, cosmetic dentistry, facial aesthetics)
- Pricing strategy adjustments that improved patient quality without reducing volume
- Before/after gallery optimization that increased consultation requests
- Reputation management systems that generated 50+ five-star reviews in 90 days
- Website redesigns that improved time-on-site and consultation form submissions
Agency Relationships and Vendor Management
Practice owners frequently ask us about hiring, evaluating, and switching marketing agencies. Topics in this category perform exceptionally well, especially when they include red flags to watch for and questions to ask during the vetting process.
Compliance and Regulations
Healthcare marketing operates under stricter regulations than most industries. Articles addressing HIPAA compliance, FTC guidelines for testimonials, state medical board restrictions, or platform-specific rules (Meta's special ad category, Google's healthcare advertising policies) are always relevant.
Just make sure your legal advice is current as of 2026 and includes specific examples rather than vague warnings.
What We Don't Accept
To save everyone time, here's what won't make it through our review process:
- Generic marketing advice repurposed with a few healthcare examples tacked on
- Articles that are primarily promotional for your service or product
- Content targeting patients rather than practice owners and managers
- Regurgitated statistics without original insights or applications
- Anything that could have been written by someone with zero healthcare experience
- Submissions that ignore our style guidelines (more on that below)
"The best healthcare marketing content comes from people who've actually sat in a practice owner's chair and felt the pressure of a $40,000 monthly marketing spend with unclear ROI."
Style and Formatting Requirements
Our audience consists of busy practice owners and office managers. They're reading between patient consultations or during lunch breaks. Your writing needs to respect their time.
Reading Level and Tone
Write at an 8th-grade reading level. This isn't about dumbing down content—it's about clarity and accessibility. Replace jargon with plain language. Use short sentences. Break up dense paragraphs.
Your tone should be authoritative but conversational. Imagine you're advising a colleague over coffee, not presenting at a corporate conference. Skip the buzzwords that plague marketing content: leverage, game-changer, robust, comprehensive, cutting-edge.
Article Structure
Every medical marketing guest post should follow this structure:
- Word count: 1,500-2,500 words (shorter pieces rarely provide enough value; longer pieces lose readers)
- Headers: Use H2s every 200-300 words to break up content and improve scanability
- Lists: Include at least three bulleted or numbered lists
- Data: Incorporate specific numbers, percentages, and timeframes (not "many practices" but "37% of practices")
- Examples: Provide concrete scenarios, not hypotheticals
- Actionable steps: Readers should finish your article knowing exactly what to do next
What About Links and Promotion?
You can include one relevant link to your website or service in your author bio. Within the article itself, links should only point to genuinely useful resources—no promotional link stuffing.
We'll also add 2-3 internal links to relevant Studio Close content where they fit naturally. For example, if you're writing about agency selection, we might link to our article on how to choose the right medical marketing agency.
Submission Process
Here's exactly how to submit your guest post healthcare marketing pitch:
Step 1: Send Your Pitch
Email us at [insert email] with the subject line "Guest Post Pitch: [Your Topic]." Include:
- Proposed article title
- 3-5 sentence summary of what you'll cover
- Why you're qualified to write this (credentials, experience, results)
- Links to 2-3 published articles you've written (on any platform)
We respond to pitches within five business days. If we're interested, we'll ask you to submit the full article.
Step 2: Write and Submit Your Article
If we approve your pitch, you'll have three weeks to submit the complete article. Send it as a Google Doc with editing permissions enabled.
Include:
- The full article following our style guidelines
- A 50-word author bio
- A professional headshot (square format, minimum 400x400 pixels)
- Any supporting images, graphs, or screenshots (with proper licensing/permissions)
Step 3: Revisions and Publishing
We'll review your submission within one week. Most articles require at least minor revisions to align with our voice and audience needs. Be prepared to make edits based on our feedback.
Once approved, we'll schedule your article for publication within 30 days. You'll receive a notification when it goes live, along with the URL for sharing.
Benefits of Contributing
Beyond the obvious exposure to practice owners actively seeking marketing solutions, healthcare marketing blog contributors gain several advantages:
Authority building: Your byline on a respected healthcare marketing platform establishes credibility with potential clients or employers.
Backlink value: While we're selective about outbound links, approved contributors receive a do-follow link from their author bio.
Network expansion: Practice owners frequently reach out to authors whose articles solved specific problems they're facing.
Portfolio development: Published articles on established platforms carry more weight than content on your own blog.
Key Takeaway: We've seen contributors land consulting contracts worth $15,000-50,000 from a single well-targeted article that demonstrated their expertise to the right audience.
What Happens After Publication
We promote all guest posts across our email list (currently 8,400+ practice owners and managers) and social media channels. High-performing articles also get featured in our monthly newsletter roundup.
You're welcome to share the article on your own platforms. In fact, we encourage it. Just maintain the original URL rather than republishing the full content elsewhere, which creates duplicate content issues.
Some of our most successful guest contributors have published multiple articles with us. If your first piece performs well and readers engage with it, we'll likely invite you to contribute again on related topics.
Common Questions From Potential Contributors
Before you submit your pitch, here are answers to the questions we hear most frequently:
"Can I write about my specific service or product?"
Only if you can frame it within a broader educational context. An article titled "Why Every Practice Needs Our Software" won't get approved. But "How We Reduced Patient No-Shows by 34% Using Automated Reminders" could work if it provides genuine value beyond promoting your tool.
"Do you accept previously published content?"
No. We only publish original content that hasn't appeared elsewhere, including on your own blog. Google penalizes duplicate content, and our readers deserve fresh insights.
"How long until my article gets published?"
Typically 2-4 weeks after final approval, depending on our editorial calendar. We publish 2-3 new articles per week, and we balance guest posts with our own content.
"Can I update my author bio later?"
Yes. If your role or company changes, just email us and we'll update your bio. The article content itself stays as originally published unless there's a factual error or significant industry change that requires correction.
Technical Requirements
A few final technical details to ensure your submission meets our standards:
- Formatting: Submit in Google Docs with standard formatting (no unusual fonts or colors)
- Images: Minimum 1200px wide, properly licensed or created by you
- Statistics: Include source links for all data and statistics
- Screenshots: Blur or remove any patient information, account credentials, or confidential data
- File naming: Use descriptive names ("patient-conversion-funnel.jpg" not "IMG_7834.jpg")
If you're including data visualizations or custom graphics, send the source files along with exported images so we can make minor edits if needed for consistency with our site design.
Ready to Submit?
Medical marketing guest posts that genuinely help practice owners solve real problems always find an audience. If you've got expertise worth sharing and you're willing to put in the effort to create something valuable, we want to hear your pitch.
Remember: specificity beats generality every time. The more concrete your examples, data points, and action steps, the better your article will perform with our audience.
We're particularly interested in case studies right now—real practices, real challenges, real solutions, and real results. If you've helped a practice dramatically improve their patient acquisition or positioning strategy, that's exactly the kind of content our readers are searching for.
Send your pitch to [insert email] and we'll get back to you within five business days. Looking forward to seeing what you've got.